Walton & Pearl LLC · New York

The quiet machinery behind well-run businesses.

We build online stores, point-of-sale integrations, and automations for specialty retailers, outfitters, and food businesses. Carefully made, plainly explained, built to run for years.

Scroll · the line is already in the water

What we build

Systems that earn their keep, not software for its own sake.

Online stores
Shopify and WooCommerce builds shaped around how you actually sell. Clean product data, fast pages, and a checkout that stays out of the customer's way. Shopify · WooCommerce · WordPress
Retail & POS integration
The shop floor and the website should agree with each other. We connect your point of sale to your storefront so inventory, pricing, and product detail stay in sync. Lightspeed · Matrixify · Data pipelines
Automation & reporting
Order routing, weekly reports, the Friday-night busywork. We hand it to a scheduled job that never forgets, so your evenings belong to you again. Make.com · Google Workspace · Scripts
Custom tools
Delivery management, internal dashboards, integrations between the software you already pay for. Purpose-built where off-the-shelf falls short. Web apps · API integrations
Ongoing care
Updates, monitoring, and a person who answers when something breaks. Launch day is the beginning of the relationship, not the end of it. Maintenance · Support
Angling is somewhat like poetry: it deserves to be done well, or not at all.
After Izaak Walton, 1653 — we feel the same way about websites.

How we work

Methodical, reachable, and honest about trade-offs.

Staging first

Changes get tested before they touch your live site. Production never gets surprised, and neither do you.

Plain language

You will always know what changed, why it changed, and what it costs. No jargon walls, no mystery invoices.

Long seasons

Most of our clients have been with us for years. We build like we plan to be around, because we do.

Who it's for

Small teams with real inventory, real kitchens, and real seasons.

  • Specialty retail Fly shops, importers, and stores with deep catalogs that deserve better than a copy-paste product page.
  • Lodges & outfitters Booking-driven businesses where the website has one job: turn a daydream into a reservation.
  • Food & delivery Personal chefs and meal programs that need weekly ordering, kitchen tickets, and routing to run themselves.

Start a project

Tell us what's not working.

One form, read by a person. Describe the problem in your own words and we'll reply within two business days with honest next steps, even if the honest answer is that you don't need us.

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